Nonetheless, you have to be careful when pairing the fonts together. If you want to showcase your originality, authenticity and specific emotions related to your brand, use decorative fonts. This is the font where you can try out your creativity as it can be designed, edited and tweaked to suit different kinds of brand traits and industries. In this section, we’re going to highlight the 5 major groups of fonts and their font personality that can be used in branding, web design, packaging design and advertising.ĭecorative or Display Font is a creative and eye-catching typefaces. Every font exudes different impressions and messages, hence, picking an inappropriate one can signal confusing messages to your consumers. That is why the first step is to research and comprehend each font’s personality in order for you to pick the suitable one. All you need to start doing when choosing a brand font is to match your brand to the font that helps speak out your brand personality. And that includes the brand messages and images you want to showcase and communicate to your customers as well as employees. Know the Font PersonalitiesĪs a business and brand owner, we’re sure you’ve already got your brand personality and voice figured out. In this complete guide, we'll walk you through everything you need to know about choosing the right font for your brand. With so many options out there, it can be difficult to narrow it down to the perfect font. What message are you trying to communicate? What feeling do you want your brand to evoke? What is your budget? When it comes to choosing a font for your brand, there are a lot of factors to consider.
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